Glossary

Flashbulb Memory

Flashbulb memory is a highly vivid memory of an emotionally intense or surprising event.

Overview

People often feel very confident about flashbulb memories, such as where they were when they heard major news or experienced a shocking event. These memories can feel exceptionally clear and detailed, as if frozen in time. However, research shows that vividness and confidence do not necessarily guarantee accuracy. Flashbulb memories can also change over time.

Key Insight

Emotionally intense memories may feel unusually vivid, but they are still reconstructive and not perfectly reliable.

Scientific Status

Flashbulb memory is a well-established concept in psychology and memory research.

How Researchers Study It

Researchers study flashbulb memory through longitudinal recall studies, questionnaires, confidence ratings, and comparisons between emotional and ordinary memories.

Quick Facts

Field
psychology, memory research
Related Concepts
autobiographical memory, memory consolidation, emotional salience
Typical Context
shocking news, accidents, crises, life-changing events

FAQ

  • Are flashbulb memories always accurate?

    No. They are often vivid and confidence-filled, but still prone to distortion.

  • Why do flashbulb memories feel so strong?

    Because emotional arousal increases attention and later rehearsal, making the memory feel especially important.